MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and strea